Distribution Information / Promotional Plan:
After long considerations my promotion plan, if this were a real job, would be to have Dani Scharpf be represented by Big Machine Records
I chose them because they already promote and produce similar artists and are keen on original musicians. I would promote my magazine cover in the following magazines: NME, Kerrang, Rolling Stone, and Vibe. However, I would also place the advertisement in fashion magazines such as Grazia and Look, which contain upcoming album release advertisiments.
I would intend to release the album in Spring / Summer as the target audience consists of mostly students it would mean that they would be able to locate and buy it.
Firstly I would place a couple of Dani’s songs on the internet available, for example on Myspace and YouTube for free download to create a buzz and interest in her music. This would also create ‘word of mouth’ advertising as people will tell their friends and relatives when they hear something they enjoy.
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